2019年12月英语六级翻译预测：名人效应

广告的基本功能即传达信息。如果想告诉某人某件事，你必须引起他的兴趣和注意，这是人际交往、大众传播(masscommunication)中的一个真理。将观众的注意力吸引过来，广告才能实现说服他们相信某个观点的功能。因为名人的知名度，名人广告能轻松地把观众的注意力杂乱的环境中吸引过来，让产品和广告成为大众关注的中心。本来大家并不了解的一个品牌，因为名人的关系随即受到 重视，在繁杂的信息中脱颖而出，快速提升产品的知名度。

六级翻译参考:

The basic function of advertisements is to convey information. If you want to tell somebody something,you have to stimulate his interest and attention.This is the truth in interpersonal communication and mass communication. Only by drawing audiences'attention can an advertisement convince them to believe a certain idea. Thanks to the popularity of celebrities, advertisements endorsed by celebrities can easily draw people's attention away from complex environment, thus making the products and the advertisements be the focus of the public. Because of the celebrities, an originally unknown brand will immediately be taken seriously and stand out among a clutter of information, and the popularity of the product will be enhanced in a short time.

重点词汇

basic function基本职能

want to应该

have to必须; 不得不; 劝告或建议时用; 表示一定真实或肯定发生

mass communication大众传播

away from离开

Because of因为，由于①because of是复合介词，其后可接名词、代词、动名词或由what引导的从句。②because of一般引导状语，不引导表语；但当主语是代词时，because of短语在句中可用作表语。

stand out引人注目; 突出; 显眼; 出色; 更为重要; 凸起; 凸出