2020年学位英语作文预测：服务意识之见

Directions: For this part, you are allowed 30 minutes to write a short essay on customer service. Your essay should include the importance of customer service and measures to be taken to improve customer service. You are required to write at least 150 words but no more than 200 words.

参考范文

My View on Customer Service

In recent years, due to intense competition between businesses, the status of customers has got a rise invisibly. People in all walks of business regard “Customer foremost and service first” as their service tenet and top priority. On a personal note, I deem it is advisable to do so. Because the enterprise clearly knows how important it is to build up a good rapport with its customers. In other words, if a company cannot provide better service, it will inevitably go bankrupt in the fierce marketplace.

What can companies do to handle their relationship with customers? First of all, as for market strategy, a company should try its best to retain present customers by supplying up-to-date service. Meanwhile, a company continues to dig out the potential customers. It is obvious that the customers are the sources for a company to make a significant profit. Besides, in the face of fierce commercial environment, it is the quality of service that determines whether the customer remains with the company.

To summarize, it is rather important for a company to improve its service quality and maintain the long-term sustainable relationship with its customers.