2016年MBA考研英语二翻译真题及答案解析

2016研究生入学统一考试试题(英语二)

Section III Translation

46.Directions:

Translate the following text into Chinese. Write your translation on the ANSWER SHEET. (15 points)

The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff you'll see, and the more stuff you see, the more you'll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping emotionally-which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.

【参考译文】超市旨在吸引顾客在自己店内停留尽量长的时间。原因很简单：顾客在店里停留的时间越长，看到的商品就会越多；而看到的商品越多，你就会买的越多。超市有大量商品。根据食品营销研究院所说，普通超市大概有44000种不同的商品；很多超市更是会比普通超市多上万种商品。众多选择足以让顾客面临各种信息，不堪重负。根据脑部扫描实验，需要做这么多的决定很快就会使我们难以承受。大约购物40分钟以后，大部分顾客就无法试图做出理性的选择，而会冲动购物--此时，在购物车里，我们已经装了一半根本没想买的东西。