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A scientist who wants to predict the way(1)consumers will spend their money must study consumer behavior. He must obtain data (2) the resources of consumers and on the motives that tend to encourage (3) money spending.
If an economist (4) which of the three groups borrow most, people with rising incomes, stable incomes, or decreasing incomes, he would probably answer, (5)incomes. Actually, in the years 1947-1950, the answer was: people with (6).
People with decreasing incomes were next and people with stable incomes borrowed(7). This shows us that traditional assumptions about earning and spending are(8)reliable. Another traditional (9)is that if people (10) money expect prices to go up they will hasten to buy. If they expect prices to (11)they will (12). (13)research surveys have shown that this is not always true. The expectations of prices increases may (14).
One (15)attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. “In a few months”, she said, “we’ll have to(16) meat and milk; we’ll have less to spend on other things”. Her family (17) to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place (18) and buyer’s resistance may be produced. This is shown by the following typical comment, “I just don’t pay these prices because they are too high”.
The investigations mentioned above ware carried out in America. The condition (19) to spending appears to be price stability. If prices have been stable and people (20)that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
1.A、 from which B、 on which C、 in which D、 for what47.
2.A、 about B、 for C、 either on D、 both on
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