2015年首都经济贸易大学考博英语真题(回忆版)

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单选：

1、The manager spoke highly of such( )as loyalty, courage and truthfulness shown by his employees.

A、virtues

B、features

C、properties

D、characteristics

2、 At first, the speaker was referring to the problem of pollution in the country, but halfway in her speech, she suddenly|( )to another subject.

A、committed

B、switched

C、favored

D、transmitted

3、In order to repair barns, build fences, grow crops, and care for animals, a farmer must indeed be ( ).

A、restless

B、skilled

C、strong

D、versatile

阅读理解：

Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies.They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under 18 set and walking shoes for older customers not interested in aerobics or running.The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.

Still, despite its emphasis on new markets, Reebok plans few changes in the up market retailing network that helped push sales to 1 billion annually, ahead of all other sports shoe marketers.Rebook shoes, which arc priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.

In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity.At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had.These fulfillment problems seem to be under control now, but the company is still selective about its distributors.At present, Reebok shoes are available in about five thousand retail stores in the United States.

Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes.Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.

1. One reason why Reebok’s managerial personnel don't like their shoes to be called “footwear

of yuppies” is that( ).

A、 they believe that their shoes are popular with people of different age groups

B、 new production lines have been added to produce inexpensive shoes

C、 “yuppies” usually evokes a negative image

D、 the term makes people think of prohibitive prices.

2.Reebok’s view that “consumers judge the quality of the brand by the quality of its distribution” (Line 5, Para.2) implies that( ).

A、 the quality of a brand is measured by the service quality of the store selling it

B、 the quality of a product determines the quality of its distributors

C、 the popularity of a brand is determined by the stores that sell it

D、 consumers believe that first-rate products are only sold by high-quality stores

翻译：

A.Translate the following paragraphs into Chinese.(15 points)

It is simple enough to say that since books have classes—fiction, biography, poetry—we should separate them and take from each what it is right that each should give us.Yet few people ask from books what books can give us.Most commonly we come to books with blurred and divided minds, asking of fiction that it shall be true, of poetry that it shall be false, of biography that it shall be flattering, of history that it shall enforce our own prejudices.If we could banish all such preconceptions when we read, that would be an admirable beginning.Do not dictate to your author; Try to become him.Be his fellow-worker and accomplice.If you hang back, and reserve and criticize at first, you are preventing yourself from getting the fullest possible value from what you read.But if you open your mind as widely as possible, the signs and hints of almost imperceptible fineness, from the twist and turn of the first sentences, will bring you into the presence of a human being unlike any other.

写作：

Directions: With the development of the increased internet communication, online shopping has been an indispensable part in the modem life today.Will Online Shopping Replace Traditional Shopping? Write an essay of approximately 200 words to support your view.Please give specific and reasonable argument to make your writing convincing.

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